Corona Virus Update

We are a small agency staffed by freelancers who work from home, therefore we will remain in full operation for the duration of the present emergency. If we can help you with your website, or email campaigns, or anything else, please get in touch.

We are ready and waiting to help in any way we can.

Bike Trade

We have been developing, maintaining and growing websites for UK & Irish bike trade businesses since 2001. From bike shop sites to small growing brands, we have the experience you need.

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In 2001 we helped a local bike shop get online and harness the power of the web to drive in-store footfall.

As the IBD online sector evolved, we helped many shops use the internet to drive store footfall & web traffic, converting sales across multiple channels.

In 2013 as the standalone workshop operator gained ground, we launched a dedicated workshop platform.

We have a unique understanding of the challenges facing the IBD thanks to one of the Caffeine Injection co-founders being an ex-bike shop owner of some 15 years, eventually closing his shop in early 2016 to focus on CI projects.

This unparalleled experience and a unique understanding of the trade is why we are the go-to agency within the sector.

Recent bike trade client work.

Cookstown Cycles

Cookstown Cycles

Cookstown Cycles


Based in Cookstown Northern Ireland, Cookstown Cycles is a long established cycle shop serving the local community and further afield via their website.

As with most bike shop in recent years, even after investing heavily in a full ecommerce platform and only advertising Cookstown Cycles were seeing a steep decline in their online business. The platform they previously used for their website whilst an excellent ecommerce platform wasn't performing well to promote the shop locally, so we were approached to redress the balance: They still wanted to continue to list and sell products online, but with a much slicker, easier to manage and cheaper platform, while at the same time using the website to drive local footfall.

Our popular Bike Box template was chosen as the basis for the new site and our CMS Store as the selling platform.

The standard template was also adapted to include many self-updating sections that the guys in the shop could change themselves as often as they want with no additional costs.

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Honest, trustworthy and very hardworking.

We pride ourselves on our old school business values. We work hard, never overcharge, and are 100% trustworthy.

But talk is cheap! So we invite you to check our portfolio and contact any of our clients. We're are confident they will give you a flowing report.

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